An American consultant was at a pier in a coastal Mexican village when a boat with just one ﬁsherman docked. Inside the boat were several large yellow-ﬁn tuna. The American complimented the ﬁsherman on the quality of his ﬁsh and asked how long it took to catch them.
The ﬁsherman replied only a little while.
The consultant then asked why didn’t he stay out longer and catch more ﬁsh?
The ﬁsherman said he had enough to support his family’s immediate needs.
The American then asked the ﬁsherman how he spent the rest of his time.
The Mexican ﬁsherman said, “I sleep late, ﬁsh a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos. I have a full and busy life, señor.”
The American consultant scoffed, “I am business consultant and could help you. You should spend more time ﬁshing and, with the proceeds, buy a bigger boat. With the proceeds from the bigger boat, you could buy several boats, eventually you would have a ﬂeet of ﬁshing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution.
“You would need to leave this coastal ﬁshing village and move to Mexico City, then Los Angeles, and eventually New York City where you will run your expanding enterprise.”
The Mexican ﬁsherman asked, “But señor, how long will this all take?”
To which the American consultant replied, “15-20 years.” “But what then, señor?” asked the ﬁsherman.
The consultant laughed, and said, “That’s the best part! When the time is right, you would announce an IPO and sell your company stock to the public. You’ll become very rich, you would make millions!”
“Millions, señor?” replied the ﬁsherman. “Then what?”
The American said, “Then you would retire. Move to a coastal ﬁshing village where you would sleep late, ﬁsh a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”